Contemporary Art - Science - Urbanism - Digital Culture

Copyrights: Hans Christian Krass

City of freedom, city of the future, city in transition.

The most berlin brand with the most berlin advertising campaign in the world presents an exhibition at the CLB and shows the last 12 years of Berlin from a unique perspective.

“Berlin is not a city at all, but Berlin merely provides the place, where a lot of people gather who don’t care about the place at all”, that’s how Heinrich Heine once described Berlin. And this description is still justified today. Berlin’s vibrancy is unmatched, and everywhere it smells of the future. “Do you have to be crazy to come to Berlin?” as another famous quote describes it? Or is Berlin simply a magnet for creatives and visionaries around the globe…?

The Berliner Morgenpost’s campaign documents current events, the city’s errors, confusions and curiosities, as well as important events.

02.12.22, 7.00 p.m.
Morgenpost talk about Berlin state politics and current challenges for quality journalism with editor-in-chief Christine Richter and chief columnist Hajo Schumacher.

29.11.22 at 6 p.m.
Opening program with the brilliant campaign motifs from over a decade, which tell the story of our capital as Berlin really is. Along this visual language, in an exciting round and together with our guests, we will talk about Berlin’s development, the constant change, the creative vibe and the charm that the capital radiates. Why more and more talents worldwide are drawn to Berlin and what this means for companies in terms of the “war of talent”. Joining the discussion and sharing stories is encouraged!

Course of events:
Welcome by Sven Sappelt (Founder & Owner CLB Berlin)
Welcome by Thomas E. Herrich (MCB President & Managing Director Hertha BSC).

Alex Römer (Founder, Römer Wildberger Advertising Agency).
Susan Seifert (Head of Marketing at Berliner Morgenpost)
Cornelia Villa (Chief Marketing Officer of MEDWING (Start-up))
Thomas Waldmann (Manager Start-up Koop., WÜRTH Electronic)
Moderation: Hannes Schwarm (MCB Board Member Transformation, Managing Director MR WOLF Consulting)

Alex Römer, Creative Managing Director of Römer Wildberger Berlin                                         Creator of the campaign “Berlin is when…”
Jury member of the Art Director’s Club Germany
Over 100 national and international creative awards
Lectureship at the University of Applied Arts Vienna

Susan Seifert heads the Marketing & Cooperations team at Berliner Morgenpost and is responsible for brand communication and cooperation business of the regional media brand. Susan holds a degree in business administration and has been following developments in the media landscape for 15 years in various marketing positions.

Cornelia Villa is Chief Marketing Officer of MEDWING, Europe’s leading job matching and career consulting company for healthcare professions with the mission to address the shortage of personnel in the healthcare sector. In the previous years, as Managing Director at XING, she was responsible for entire B2C business and revenue as well as B2C Marketing, Analytics and User Care. She is a seasoned business executive with more than 17 years of experience driving business and revenue growth for international B2C and B2B tech companies.
For MEDWING as a startup in the MedTech industry, Berlin is the ideal location – Berlin is the startup stronghold of Germany with a strong startup ecosystem and a large pool of international talent, but also the digitalization engine of Germany and the leading center of healthcare in Germany.

Thomas Waldmann has been Start-Up & Venture Manager at the Würth Elektronik Group since October 2017. In this role, he is responsible for collaborations, hardware support and networking with internal product and business developers. His goal is to help founders and developers bring their products and ideas to the market as quickly as possible. He is also the contact person for the integration of innovative and creative young companies into the Würth Group. In addition, he keeps an eye on all topics that give the Würth Group an innovative edge.
During his 20 years or so with OSRAM GmbH, as Head of SP Services, he already drove the topic of “Open Innovation” and industrialization of new developments through cooperation with start-ups. Thomas Waldmann graduated in communications engineering from the Technical University of Applied Sciences in Berlin.
He also shares his knowledge as a guest lecturer at the Berlin University of Applied Sciences, the TU Berlin and other German universities.
He is a born Berliner!

Hannes Schwarm has been managing partner of MR WOLF Consulting GmbH, a management consultancy for strategic marketing in Berlin, since 2017. MR WOLF is a member of the VOK DAMS Group, one of the leading agencies for events and live marketing worldwide. As Director Strategic Solutions, Hannes brings his strategic expertise to the VOK DAMS Group.

We would like to thank Marketing Club Berlin, Berliner Morgenpost, Medwing, RömerWildberger, Druckerei Schulz & Schulz and Würth Elektronik for their cooperation and look forward to the evening.

Photo © Hans Christian Krass


29.11.22, 6.00 pm

Opening hours

Wed 30.11.- Fri 02.12., 11.00 am - 3.00 pm
Sat 03.12. + Sun 04.12., 11.00 am - 7.00 pm

Admission free!

Meet & Greet

01.12.22, 6.00 pm

Morgenpost-Talk about Berlin state politics

02.12.22, 7.00 pm